Plasma bulb the next big thing?

The incandescent light bulb has been banished by congress, so now the jostling begins for the next big light bulb technology. Some are in love with the CFL while many others (myself included) hate it for everyday use. LEDs are making some headway but have a ways to go. So might the plasma bulb win out in the end?

At 140 lumens/watt, these pill-sized plasma light bulbs by Luxim are a pretty awesome contender for "light of the future". They are almost 10 times more efficient than traditional incandescent light bulbs, twice as efficient as current high-end LEDs, and they also beat CFLs, most of which are around 50-80 lumens/watt.

I know too little about this technology to make any pronouncements, but I hate CFL's so much (except for certain uses) that I'm willing to hear out any new technology that bury those miserable fluorescent bulbs.