Advice to Capital One-drop the superheroes

Capital One currently has a commercial featuring superheroes who come to the aid of a woman who lost her credit card. Spiderman snidely comments to the woman that with Capital One she's protected from fraudulent charges. Problem is, Spiderman sounds like a snively little @#$%. The lovely Mrs. Jib and I both want to kick the crap out of the little wussy. We now rush to turn the channel whenever this commercial because Spidey grates on our senses. We are also developing a bit of anger towards Capital One for subjecting us to him. For the love of God, Capital One! Can this commercial!