On the Presidential Election

Right now, I and probably 90% of my 7 regular readers are obsessing over the primaries. We represent the political geeks that are out there. We try to make the primaries into this life or death battle, and in a certain sense it is. But at the same time, a lot of people who will vote in the general election in November aren't even paying attention yet. Why do so many in this country allow others to set the field for them? Or should I be thankful that those who don't care enough to follow along allow others to make their choices for them?