Bud Light the new 'new Coke'?

Miller is claiming that Anheuser-Busch has changed the recipe for Bud Light:

The latest fight in the U.S. beer battle is a matter of taste. Miller Brewing Co. says rival Anheuser-Busch has altered Bud Light in the past year to make it more bitter and bubbly, rolling out the claim about Bud Light in national television ads that began airing Friday. The company said data it has collected show Bud Light's bitterness and carbonation rose from last year.

Miller has begun fighting Anheuser-Busch very hard for market share. Given the dominant market share A-B has over Miller, I applaud the new, feistier approach. The trick for Miller will be in not overdoing it and turning people off, though.