Monday, March 19, 2007

The age of the retreads

The San Francisco Chronicle is raving about a new YouTube video, Hillary 1984.

It may be the most stunning and creative attack ad yet for a 2008 presidential candidate -- one experts say could represent a watershed moment in 21st century media and political advertising.

Yet the groundbreaking 74-second pitch for Democratic Illinois Sen. Barack Obama, which remixes the classic "1984" ad that introduced Apple computers to the world, is not on cable or network TV, but on the Internet.

I find very little groundbreaking about that video. It is a blatant rip off of a comercial that hasn't been interesting in 20 years. YouTube itself is hardly groundbreaking anymore. The video adds nothing to the fight between Hillary & Obama. Frankly, I'm tired of watching things that are remade. My kingdom for a fresh idea. Unfortunately, we are in the age of the retread, where a lame remake of an old commercial is considered groundbreaking because it is on the net. Please. That commercial, and ones like it, are unlikely to sway new voters. If anything, they serve as boosters for those already in a politician's support base.

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