Will the dragon slayer become the dragon

Blog Business Summit has some interesting thoughts on the possibility blogs will become that which they lambaste:

Then there is the threat from within. As blogging gets successful — in sheer numbers of readers, in attracting the interest of big sponsors — it needs to organise itself, it needs to give some order to the massed ranks of its supporters. So now we’re seeing aggregated blogs, blogging communities where folk gather under one banner for purposes of gathering support, sponsors and critical mass. Nothing wrong with this, of course. But at what point do these ‘aggregate sites’, with their front pages, their sections, their advertising departments, start to act surprisingly like online publications? Or their writers start to think like journalists, or news photographers, working through agencies for anything newsworthy?

As much as I'd like to deny it, the free wheeling nature of the blogosphere will eventually be smothered as blogging becomes more institutionalized.