My first impression is that Editor & Publisher looks down its nose at blogs. I guess that's to be expected. After all, blogs are just another threat faced by their industry, the print media. They are only short changing themselves if they underestimate the influence blogs are going to continue to play in the dissemination of news and opinion. Right now, the blogosphere is in a rather pure form-disorganized, rough and tumble, and very low barriers to entry. Some blogs have begun to pull away from the pack, though. Their page views dwarf that of most blogs, they have young financial models for profitability, and they've earned a certain level of respectability. The next stage will be a split in the blogosphere. There will be the amateur blogs with small followings, like this one. There will also be the corporate blogs. The corporate blogs will lose much of the spirit that currently exists in the blogosphere, but they will be outlets that will seriously compete with the MSM.
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